Selasa, 26 Januari 2010

Customer Care for Ecommerce Sites

One of the most important aspects of online business you need to provide if you are opening an online store is reliable customer support. You can browse around or do some research to make sure that successful sites and online stores all have live helpdesk and 24/7 customer care available should customers need some assistances. In fact, good customer care and support are very important that you need to allocate some of your investments into creating a reliable support channels that customers can easily access.

Live helpdesk is definitely the most common customer care channel for ecommerce sites. Operators can assist customers online using web-based chat interface as well as several additional tools. If you are running the site on your won, make sure you allocate several hours a day to go live and be the support for your own site to increase your chances of attracting more customers. You can find live help platforms available online equipped with mobile interface, so you can manage your site using cellular phones at all times.

If you have enough money to invest in customer care, getting a toll-free number to allow your customers to contact you easily will help increase the quality of your site’s customer care substantially. Although it may cost you some money, having a toll-free number can also increase the overall image and credibility of your online business, which means more customers will trust you and make purchases at your site. The investment will be well worth it.

Last but not least, make sure the operators you are assigning to handle customer care know how to reply emails properly. Emails are definitely the most common customer care channel available, and it can easily be managed using simple web-based applications to increase response time. Never let your customers’ email stay unanswered for more than 48 hours, or even 24 hours, because they will surely think you are not as good as they thought and leave to make their purchase somewhere else. You will be losing a lot of money and potential sales just because you don’t reply customers’ emails quick enough.

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