Online Store Specials

One of the best things about selling products online is the low overhead cost. You don’t have to pay for monthly electricity and utility bills as well as other costs when you are opening an online business, and the overall cost of selling your products can be greatly reduced. You can actually allocate these reductions and savings to other posts that will help you generate more sales, such as promotional offers and discounts. These two ecommerce tools can be very effective in increasing sales and attracting new customers to shop at your store when used properly, and we are going to discuss about several ways you can use discounts effectively in this article.

Discounts are naturally very attractive to customers. Don’t believe what I say? See the kind of hype you can find at brick and mortar stores as well as online stores during the last Black Friday. There are literally thousands of customers lining up to purchase different products just because they know they will be getting substantial amount of discounts on the purchase. Add media publications and several promotional offers, and you have substantial increase of sales within your grasp. It is the ultimate example of how discounts can really influence people’s decision making process before purchasing something.

In online store, especially when the one you are running is not mature or financially strong yet, discounts can be given as vouchers for future purchases. This is actually very good since you are actually encouraging the first purchase as well as a possible repeat order or purchase of another item in the future. You wouldn’t have to allocate money to absorb the amount of discounts you are giving immediately because the voucher can only be used on future purchases.

To increase the affectivity of the discount model we discussed earlier, make sure you calculate the amount of discount you are prepared to give carefully and use jargons such as “Only available online!” to let people know that they will not find similar offer offline. You are simply sending stimulus that will persuade people to make the purchase as soon as possible.

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