Hidden Costs, Big Ecommerce Don’ts!

In several cases of new online stores, you may find it difficult to get the total of your purchase. The site is simply asking you to give your personal information first before knowing how much you have to pay for the products you are buying and shipping, handling, and other costs of the purchase. Several worse stores even oblige you to sign up for an account or login just to see the price of products you are interested at. In the world of online business, these kinds of practices are definitely something you need to avoid at all cost.

The owners of those ecommerce sites I talked about earlier deliberately add hidden costs to their customer’s total price. The hidden cost, aside from the purchase’s total being actually hidden from customers, is personal information. Dealing with online customers, asking them to give you their personal information without letting them have the kind of information they need to make the decision of whether they want to finalize the purchase is more or less similar to telling them to go to another online store to shop instead; such practices are driving customers away. Obliging customers to login just to see prices of available products is even more ridiculous; it may be an effort to gather customer data and create a subscriber list for email marketing, but such strategy is not effective in any way.

The right approach is to let customers know at all times how much the purchase will cost them. Make sure your customers can access their shopping cart easily and give detailed information about the price of the products customers are buying, discounts — if you are offering any — and handling costs, shipping costs, and of course the total amount of payment the customers need to pay if they want to finalize their purchase. The customers will objectively assess if the purchase is worth making, and they will finalize the deal anyway if they find your overall costs and total are acceptable. No need to use hidden costs just to influence customers to give away personal information, because by doing so you are dooming your own site.

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