Website Copy for Ecommerce Sites

Webmasters are beginning to understand and appreciate the value of quality copy for their sites. A good sales copy can really persuade customers to buy the product after reading it, producing high conversion rate and more revenue for the site. Potential sales can also be lost if the sales copy you are using on your online store’s product page is just not catchy — or too catchy in several occasions — enough to arouse customers to make the purchase. Yes, website copy can be quite hard to create especially when you are aiming at great — highly converting — one. To help you get started, you need to understand the concept of customers’ decision making process and reflects them properly into your sales copy to create an appealing one.

Customers usually start with attention. They may hear about the product you are selling elsewhere or accidentally stumble upon your site while browsing around the internet. You are getting potential leads, and your first task is to create attention. Make catchy headlines and let the customers know the main benefit of getting your product. If they are interested, they will continue to search for information about the product and read the sales copy even further.

The next part of your sales copy needs to have the ability to generate interest. You want the customers to want your product enough that their attentions are caught and they are seriously considering getting your product. As soon as you provide them with enough information about advantages and benefits of the product to get them interested, mention aspects and reasoning that will make them move on to the third stage, desire.

When customers desire your product, they are one step away from actually closing the deal. Your focus should be to attract them with offers and promotional discounts that may encourage them to take action immediately. Old sales copies usually mention that the price will be upped in a matter of days, even hours, but this is no longer effective and you shouldn’t even use the trick. Just state enough beneficial offers to make them finally got to the fourth stage, action, and complete the purchase.

start your online business with free online shop solution from okebro. Okebro provide you with ecommerce solution for make shop with easy.